Strategy

What about a multi-channel approach?

Behind every successful campaign lies a carefully planned strategy. Lewis works with you to examine your position in the marketplace, your goals and the channels available to reach your targeted audience(s). Only then is a plan developed that targets the right message and method of delivery to the specific audience(s) with efficiency and accountability. Whether through traditional print or broadcasting, electronic mail or social media – a sound strategy along with continual testing and validation brings maximum results.

Additionally, in conjunction with an industry leader in nonprofit data management, we are able to analyze your donor base to create a non-political snapshot of your donors that will allow you to target your messaging to specific groups within your base.